The brand new Whyred store opened during fashion week with a slick, polished show filled with wearable, desirable pieces for men and women. Whyred’s design philosophy is edgy but wearable, soft tailoring with flashes of bold block colour. Its location is just off the Birger Jarlsgatan near Acne, Natalie Schuterman and Mrs H.
The place to find Prada, Dries and Miu Miu in Stockholm. The perfect wardrobe for the working well heeled women. The kids store next door is super cute.
If you haven’t gathered already (see past posts), Acne is one of my favourite brands. Where better to shop from the label than in it’s home town, Stockholm.
Old Town is where you’ll find the Maria Nildotter shop and studio. Known for her macabre themed fine jewellery pieces, I couldn’t resist, I bought practically everything in the shop.
Sodermalm is the equivalent of East London, an area which is in the process of urban renewal and is a hub of creativity, due to low rent and studio spaces.
Specialising in denim, this is Sweden’s answer to Urban Outfitters or Amercan Apparel. Stocking Cheap Mondays, selling designer collaborations and specially selected vintage pieces Weekday is worth a visit.
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