The Style Traveller

A fashion editor's guide to the worlds most stylish places

Stockholm Shopping

Stockholm Shopping

stockholm shopping grandpa store fashion style
Grandpa Store
The two main shopping areas worth noting in Stockholm are central Stockholm, the roads leading off Birger Jarlsgatan and the area called Sodermalm, which is filled with quirky boutiques and trendy Scandinavian labels.


If your staying at the Berns or Nobis (see sleeping), you are within easy walking distance of the main designer street, Birger Jarlsgatan.  Also just around the corner from there are all the major high street stores including a huge H&M (obviously, its in its homeland) and one of the biggest Zara’s I’ve ever been to.
 
Birger Jarlsgatan
The main designer street in Stockholm, Birger Jarlsgatan becomes Stureplan, which is the best area to hang out in the evening.

stockholm shopping whyred store fashion style
stockholm shopping whyred store fashion show style
Whyred
Smalandsgatan
http://www.whyred.se
 

The brand new Whyred store opened during fashion week with a slick, polished show filled with wearable, desirable pieces for men and women. Whyred’s design philosophy is edgy but wearable, soft tailoring with flashes of bold block colour. Its location is just off the Birger Jarlsgatan near Acne, Natalie Schuterman and Mrs H.

Nathalie Schuterman

The place to find Prada, Dries and Miu Miu in Stockholm. The perfect wardrobe for the working well heeled women. The kids store next door is super cute.

 

stockholm shopping Mrs H store fashion style
Mrs H
Birger Jarlsgatan 12
Aiming at a slightly younger demographic then Natalie Schuterman, Mrs H stocks newer hot designer labels like Alexander Wang, Christopher Kane and Isabel Marant.
stockholm shopping Filippa K store fashion style
stockholm shopping Filippa K store fashion style interior minimal
minimal interior at Filippa K
Filippa K
One of Stockholm’s favourite brands, Filippa K is well worth a visit when in town. Selling mens and womenswear, there are stores in several locations around Stockholm including the new concept store at Gotgatan 36, Bruno Gallerian.
stockholm shopping Acne store fashion style
Acne in it’s homeland
stockholm shopping Acne store fashion style
Acne
Normalmstorg 2
Stockholm
 

If you haven’t gathered already (see past posts), Acne is one of my favourite brands. Where better to shop from the label than in it’s home town, Stockholm.

Stockholm Sweden Old Town Street

Old Town
Its quite a tourist trap but definitlty worth a visit, especially in winter when it snows and all the tiny little artisan and craft shops have fairy lights in the window. It’s located just behind the main Palace and is an idyllic way to spend the afternoon. Meander around the tiny alley ways and back streets, it’s so romantic.

stockholm shopping Maria Nilsdotter workshop store fashion style
stockholm shopping Maria Nilsdotter workshop store fashion style

Maria Nildotter
Johannesgrand 1
http://home.marianilsdotter.com/


Old Town is where you’ll find the Maria Nildotter shop and studio. Known for her macabre themed fine jewellery pieces, I couldn’t resist, I bought practically everything in the shop. 

stockholm shopping Maria Nilsdotter workshop store fashion style jewellery
Sodermalm
About a 10 minute walk over the bridge from Old Town is the trendy up and coming area of Sodermalm.
 
Sweden Stockholm Sodermalm shopping cool
Sweden Stockholm Sodermalm shopping cool
 

Sodermalm is the equivalent of East London, an area which is in the process of urban renewal and is a hub of creativity, due to low rent and studio spaces.

For local Swedish boutiques and trendy stores head to Sodermalm
Great Scandinavian labels to look out for here include:
Weekday
Stylein
Swedish Has Beens
Monki 
Wood Wood
Grandpa Boutique which stocks Dagmar


The main streets to head to are Gotgatan with Weekday, Monki and Stylein around the corner.
Or venture a little further off the beaten track and head to Soddermannagatan and Skanegatan.
Sweden Stockholm stylin store shopping cool
Stylein
Hokens Gata 5
Founded by the beautiful Elin Nystrom, Stylein is a Swedish based design studios and boutique in Sodermalm. Her signature style is elegant draped jersey pieces.
Sweden Stockholm stylin store shopping cool
stockholm sweden muggen coffee cafe style
stop off for coffee at Muggen
stockholm sweden babylon coffee cafe style
Babylon cafe
Bjorns Tradgard
just by Medborgarplatsens tube station.
Great stop for lunch over looking the park.
stockholm sweden shopping weekday style fashion
stockholm sweden shopping weekday style fashion

Weekday 
Gotgatan 21
http://www.weekday.com/

Specialising in denim, this is Sweden’s answer to Urban Outfitters or Amercan Apparel. Stocking Cheap Mondays, selling designer collaborations and specially selected vintage pieces Weekday is worth a visit.

Monki
Gotgatan 19
http://www.monki.com/
High street store selling on trend pieces at great prices.

stockholm sweden shopping grandpa style fashion
stockholm sweden shopping grandpa style fashion
stockholm sweden shopping grandpa style fashion
Grandpa
Sodermannagatan 21
11640 Stockholm
Grandpa is a concept store, selling everything you need for the Sodermalm lifestyle. Stocking mens and womens wear, local Swedish labels like Swedish Has Beens, Wood Wood and Dagmar, as well as home wares. 
stockholm sweden shopping il caffe cafe coffee style fashion
stockholm sweden shopping il caffe cafe coffee style fashion
Il Caffe
Also on Sodermannagatan is the local coffee shop for the areas artists and creatives in residence.
stockholm sweden shopping vave shoe repair style fashion
 

http://www.vave-shoerepair.com

Stockholm Sweden urban deli cafe

 

Nytorget Urban Deli
Nytorget 4
116 40 Stockholm
Kookie deli and bar over looking the park, head here for a mid morning coffee or lunch.
Swede Stockholm park outside

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