If your staying at the Berns or Nobis (see sleeping), you are within easy walking distance of the main designer street, Birger Jarlsgatan. Also just around the corner from there are all the major high street stores including a huge H&M (obviously, its in its homeland) and one of the biggest Zara’s I’ve ever been to.
The main designer street in Stockholm, Birger Jarlsgatan becomes Stureplan, which is the best area to hang out in the evening.
The brand new Whyred store opened during fashion week with a slick, polished show filled with wearable, desirable pieces for men and women. Whyred’s design philosophy is edgy but wearable, soft tailoring with flashes of bold block colour. Its location is just off the Birger Jarlsgatan near Acne, Natalie Schuterman and Mrs H.
The place to find Prada, Dries and Miu Miu in Stockholm. The perfect wardrobe for the working well heeled women. The kids store next door is super cute.
|minimal interior at Filippa K|
|Acne in it’s homeland|
If you haven’t gathered already (see past posts), Acne is one of my favourite brands. Where better to shop from the label than in it’s home town, Stockholm.
Old Town is where you’ll find the Maria Nildotter shop and studio. Known for her macabre themed fine jewellery pieces, I couldn’t resist, I bought practically everything in the shop.
Sodermalm is the equivalent of East London, an area which is in the process of urban renewal and is a hub of creativity, due to low rent and studio spaces.
Grandpa Boutique which stocks Dagmar
The main streets to head to are Gotgatan with Weekday, Monki and Stylein around the corner.
Or venture a little further off the beaten track and head to Soddermannagatan and Skanegatan.
|stop off for coffee at Muggen|
Specialising in denim, this is Sweden’s answer to Urban Outfitters or Amercan Apparel. Stocking Cheap Mondays, selling designer collaborations and specially selected vintage pieces Weekday is worth a visit.