The Style Traveller

A fashion editor's guide to the worlds most stylish places

Sao Paulo What to Wear When You’re There

Sao Paulo
What to Wear When You’re There
Sao Paolo sky line
Brazil Trip – Part 1 
Where? Sao Paulo, Brazil
When? Spring 2013
Why? In+Addition Pr took British press and bloggers on a press trip to Sao Paulo, Rio de Janeiro and Minas Gerais to discover the delights of Brazillian fashion. Sao Paulo is the largest city in Brazil and has it’s own fashion week.
Companions? Katrina and Luisa from In+Addition PR, Kristin, Holly from Marie Claire, Naomi from Vogue and me
A huge thanks to? The trip was in partnership with ABIT (The Brazilian Textile and Apparel Industry Association) and The Fasano Hotel Group
When to visit? Brazil is so vast that the weather systems really vary dependant on where you’re going. Sao Paulo has a sub tropical / equatorial climate, which means its hot most of the year but can occasionally get cold (as in 10 degrees celsius) in the winter, it does rain a lot though.
Me and the girls at Brazilian designer, Patricia Bonaldi’s fashion show

Packing and What to Wear When You’re There – Sao Paulo

Backstage at the Patricia Bonaldi AW13 fashion show
Street Style
Sao Paulo fashion is all about glamour and glitz. Designer labels rule supreme. Despite the hot weather this is a city with high octane style, looking perfectly groomed is key. This street style section shows you how the Paulista’s (and the press trip girls) dress from night to day in Brazil’s fashion capital.

If you want to wear Brazillian labels you can’t go wrong with a gorgeous pair of Alexandre Birman heels and a Patricia Bonaldi box clutch bag, the perfect accessories for a night out partying in Sao Paulo.

Costanza Pascolato – a former editor of Vogue Brazil,  Katrina from In+Addition and Cristiana Arcangeli, founder of BeautyIn a sponsor of London Fashion Week
Luisa dresses down her Pat Bo sequin skirt with denim
Kat wearing Toujouri trousers
Paula from Adriana Degreas shows us how to wear beach style
Naomi in vintage Rajesthani skirt
Holly sitting pretty in the garden
Printed silk jumpsuits are great for workwear in the hot weather
Ponto Zero designer Cynthia Hayashi
Trend T designer Renan Serrano
Looking chic in black at the AUA store
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