Sao Paulo What to Wear When You’re There

by chris
July 14, 2013
in Brazil, Destinations, Fashion, Sao Paulo, Street Style, Style, What to Where
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Sao Paulo
What to Wear When You’re There

Sao Paolo sky line

Brazil Trip – Part 1
Where? Sao Paulo, Brazil

When? Spring 2013

Why? In+Addition Pr took British press and bloggers on a press trip to Sao Paulo, Rio de Janeiro and Minas Gerais to discover the delights of Brazillian fashion. Sao Paulo is the largest city in Brazil and has it’s own fashion week.

Companions? Katrina and Luisa from In+Addition PR, Kristin Theclotheswhisperer.co.uk, Holly from Marie Claire, Naomi from Vogue and me TheStyleTraveller.com
A huge thanks to? The trip was in partnership with ABIT (The Brazilian Textile and Apparel Industry Association) and The Fasano Hotel Group

When to visit? Brazil is so vast that the weather systems really vary dependant on where you’re going. Sao Paulo has a sub tropical / equatorial climate, which means its hot most of the year but can occasionally get cold (as in 10 degrees celsius) in the winter, it does rain a lot though.

Me and the girls at Brazilian designer, Patricia Bonaldi’s fashion show

Packing and What to Wear When You’re There – Sao Paulo

Backstage at the Patricia Bonaldi AW13 fashion show

Street Style

Sao Paulo fashion is all about glamour and glitz. Designer labels rule supreme. Despite the hot weather this is a city with high octane style, looking perfectly groomed is key. This street style section shows you how the Paulista’s (and the press trip girls) dress from night to day in Brazil’s fashion capital.

If you want to wear Brazillian labels you can’t go wrong with a gorgeous pair of Alexandre Birman heels and a Patricia Bonaldi box clutch bag, the perfect accessories for a night out partying in Sao Paulo.

Costanza Pascolato – a former editor of Vogue Brazil, Katrina from In+Addition and Cristiana Arcangeli, founder of BeautyIn a sponsor of London Fashion Week